How to get your brand cited by AI search
AI search engines cite brands they find in the sources they use to answer: top search results, pages that answer the question clearly, and third-party mentions such as rankings, directories, reviews and press. Getting cited means building presence where the engines look, and measuring it regularly.
Step by step
- Ask your customers’ questions in ChatGPT, Perplexity, Gemini and Google, and record which brands and sources show up.
- Make sure your site is indexed in Google and Bing.
- Publish one page per core service and location, with the answer in the first paragraph.
- Get listed in the rankings and directories engines cite for your category.
- Keep your company data identical across your site, Google Business Profile, LinkedIn and directories.
- Collect reviews on Google and industry platforms.
- Repeat the measurement every two weeks.
What does not work
Mass-produced AI articles rarely get cited: engines favor sources with original data and authority. An llms.txt file helps a little, but it is not a strategy on its own.
Brands we have worked with
Questions
Does ChatGPT use Google?
For web search, ChatGPT relies mainly on Bing, so Bing Webmaster Tools matters.
How do I know if AI engines mention us?
Run a fixed set of questions in a clean session and log the results over time.
Should my SEO agency handle this?
Much of it builds on SEO, plus work on third-party mentions and engine-by-engine measurement.
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