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Spanish-language PPC for US Hispanic audiences

ConTesta runs Google Ads and Meta Ads in Spanish for US brands that want to reach Hispanic customers. Our team is native Spanish-speaking, based in Miami, Buenos Aires and Madrid, so the keywords, ads and landing pages are written for the audience instead of translated from English.

What we do

  • Spanish keyword research based on how Hispanic customers actually search, including Spanglish.
  • Separate Spanish campaigns in Google Ads and Meta Ads, with their own budgets and reporting.
  • Ad copy and creative adapted by origin: Mexican, Caribbean and South American audiences use different words.
  • Spanish landing pages and conversion tracking.
  • White label delivery for agencies.

Why translation is not enough

A translated ad usually reads like one. Search terms in Spanish are also cheaper and less competitive in many categories, which means a well-built Spanish campaign often brings customers at a lower cost than the English one.

Results

Mabra · Google Ads+32%

+32% conversions in 3 months.

It wanted to build its online presence and sell more, but its campaigns weren’t speaking to its customers’ real problem. We redefined the audience and its pain point, optimized the keywords and renewed the Google Ads creatives.

Brands we have worked with

SimplestateTopperSegma HomesIguanaSharkyInnoviaSuperintendencia de Servicios de SaludOCSASilenProFútbolme

Questions

Do you also run English campaigns?

Yes. We manage English and Spanish campaigns side by side so the budget goes where it performs.

Which markets do you cover?

All US markets, with particular experience in Florida, Texas, California and the Northeast.

Can you work under our agency brand?

Yes, we work white label for US agencies.

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